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According to Professor Ramesh, the unique proposition of the book is its focus on diverse examples specifically rramesh the Indian context. Nurturing Sub-brands, Getting the Consumers Involved in Conceptual Aspects, The book has commendations from world class academicians and marketing practitioners.

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Building Brands on the Internet, Learning objectives are stated at the адрес страницы of each chapter and identified at the start of the corresponding sections in each chapter. The text bridges the gap between academic concepts and marketing practice. Sustainable Core Proposition, Marketing—Manufacturing Linkages, 5.

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